Beaulieu

Success breeds success.

Innovative features, product specialization, dedicated associates, community involvement and recognized leadership in carpeting are just a few of our success stories. Beaulieu® of America is an American company that takes tremendous pride in its people and products that serve the needs of homeowners, property managers, store and office owners, and homebuilders in unique, even personal ways.

Often, our success stories involve exclusive, innovative product features that provide real benefits and enhance people’s lives. We’ve improved indoor environments with our Magic Fresh® odor reducing carpet treatment and our Silver Release® antimicrobial carpet treatment. We’ve developed eco-friendly products like Nexterra® backing and Green Smart® fiber. These products conserve resources by using recycled materials and further establish our leadership in carpeting.

As the world’s largest specialist in carpet, we understand that “one size does not fit all.” When it comes to meeting the varied needs of our many customers, we use the structure of our company to assure dedicated customer focus. For example, some of our success stories focus on how we established the Bliss® brand to address the special needs of homeowners. For the small businesses sector we created the Hollytex® brand. Apartment owners and managers are familiar with our Beaulieu® Property Management Solutions program, and new homebuilders know of us through our partnership with Armstrong® Flooring FashionSmart™. All of this means we provide specialized products and services for each customer base, and that’s what we do everyday.

Of course, none of that would be possible without the dedication of our 6,000-plus associates and retailers who provide the real leadership in carpeting. Without their hard work and commitment, our accolades (from styling and design awards to industry association recognitions) would be few and far-between.

Of all our success stories, the one in which we take the greatest joy center around our associate-initiated community service projects and programs. Community outreach is an important part of our belief in being good corporate citizens. These programs are not only a way we strive for leadership, but also a means to reinvest in the cities and towns we call home.

We hope that the more you know Beaulieu, the better you’ll feel about the products we make and the products you live with every day. We invite you peruse this website for more examples of our success stories. Because when you’re our customer, you’re also part of our mission to be the supplier of choice and employer of choice!

Bliss

Beautiful and capable, like the women who buy it.

Before there was Bliss carpet – the carpet that’s designed by and for women – most manufacturers never considered their needs. When Beaulieu set out to create it, hundreds of female shoppers across America were interviewed in-depth to learn what they liked and didn’t like about shopping for floor covering. Why? Because they make over 90% of the purchase decisions for the home. Beaulieu tested new displays and simplified the shopping process using hidden cameras in actual retail environments. The result is truly their brand.

Bliss carpet – the carpet that’s designed by and for women, replaces the existing flooring in any home with trend-setting designs and features that consumers ask for, including:

• Simplified shopping experience with easy-to-understand displays
• Unique features that address real issues in her life, like a clean-smelling home, an antimicrobial treatment and stain resistance

“You’ll love it or we’ll take it back” Guarantee, so if she’s not happy, we’ll make it right… no questions asked”

Colors, textures and designs that fit her lifestyle, whatever her tastes or needs.

Most carpets in the line feature Magic Fresh® odor reducing treatment. Magic Fresh is exclusive to Beaulieu and effectively reduces most common household odors, including those from pets, cooking or smoking.
Some even feature a lifetime stain warranty.

Bliss carpet – the carpet that’s designed by and for women – includes these collections:

• Healthy Home®: Select styles include our Silver Release® antimicrobial carpet treatment, which inhibits the growth of odor- and stain-causing bacteria, mold and mildew; Green Smart® fiber made from post-consumer water and soda bottles; LuxuryBac® for a smooth, wrinkle-free installation; and PermaShield® advanced stain protection.
• STAINMASTER® with Magic Fresh®: Combining the #1 stain-resistant nylon fiber with the #1 odor control treatment.
• HealthyTouch™: Made with super-soft, super-durable SoftSense™ BCF Polyester fiber technology, Magic Fresh® air purifying treatment, Silver Release® antimicrobial treatment and 3M Scotchgard® Protector.
• Flirtation™: With stunning trend-setting designs and patterns you’d expect in more expensive carpets and PermaShield advanced stain protection.
• Bliss for Kids™: Makes decorating your child’s bedroom or playroom fun with rich, vibrant colors kids love. And you’ll love the PermaShield advanced stain protection, too.
• Natural Comfort™: Featuring luxuriously soft P.E.T. filament polyester fiber and a lifetime stain warranty.
• Ultimate Home™: Made with Beaulieu’s own PermaSoft® Plus BCF solution-dyed nylon fiber that resists fading, even in the harshest sunlight.

Since its launch in 2008, Bliss carpet has been recognized by the floor covering industry for excellence in innovation and design. Among the recognitions Bliss has received are the Dealer’s Choice Award, the Award of Excellence and the Styling Excellence Award.

We invite you to visit your dealer and see for yourself what it is that sets Bliss – carpet – the carpet that’s designed by and for women – apart from the rest. When you do, you’ll discover why we really are considered “The nicest carpet in the world”®.

Features

What make ours “The nicest carpet in the world®”

Carpet makes the room. And only Bliss carpet by Beaulieu® has the blissfully innovative features that make your home, and your life, better. Here’s why we call Bliss “The nicest carpet in the world®”:

• Beaulieu of America, maker of Bliss, is the largest carpet specialist in the United States, so we really do know our stuff. It’s the only thing we do. Which is why, dollar for dollar, the Bliss in your home is the best there is.
• We continuously strive to understand the needs of our customer. As a result, we’ve developed blissfully innovative features that no other floor covering companies can duplicate. These innovations provide real benefits, not only in a more durable product, but in a better indoor environment as well. At Bliss, it’s our conviction that whatever you might need in a soft flooring is what we strive to create.
• We understand that purchasing carpeting for your home can be confusing and intimidating, so we work to make shopping for Bliss a blissful experience. We start by keeping it simple and straightforward. Perhaps that’s why we’re known as “The nicest carpet in the world.” But don’t just take our word for it, visit your Bliss retailer and see for yourself.

What are some of the blissfully innovative features not found on any other manufacturer’s carpet at any price? Here are just a few:

• Magic Fresh® odor reducing treatment works to reduce common odors in your home.
• Silver Release® antimicrobial carpet treatment inhibits the growth of odor- and stain-causing bacteria, as well as mold and mildew.
• Nexterra® backing is a superior and environmentally friendly backing made with a high percentage of post-consumer, recycled waste.
• Green Smart® eco-friendly fiber is made from 100% post-consumer water and soda bottles and recycled into beautiful P.E.T. polyester fiber.
• LuxuryBac® is our high-performance backing that provides for a smooth, wrinkle-free installation, guaranteed.
• SoftSense™ is a BCF polyester fiber formulated by Beaulieu and found in Bliss HealthyTouch that is both seriously soft and durable.
• PermaShield® advanced stain protection defends your carpet from life’s occasional accidents.

Learn more about these blissfully innovative features by exploring this website and by visiting our San Diego showroom.

Trends

There are some exciting themes and inspirations that are driving home décor today. Here’s a quick synopsis of what I’ve observed as significant trends for the coming year. As you’re considering your next decorating project, keep these in mind for something that’s really stylish.

Animal Print:
Animal print is a revolving door of sorts in the trend world. It comes and goes, and now it’s back! And it’s well on its way to becoming a classic. With so many variations of color, subtleness, and stylization, it can be used for a wide variety of applications. It could be anything from monochromatic for a hint of pattern to vibrant colors or zebra stripes to pack some punch.

Metallics:
Metallics are big and bold. This category can include anything from sheens to full-on metal, hammered metal, and nail heads. These elements add a bit of masculinity to a room or an outfit. The juxtaposition of using bold metallics and metals with other accents like lace or ethereal fabrics provides an interesting contrast between masculine accents and feminine romance.

Lace:
This is a trend that is also becoming a classic. It’s one that has emerged and become more prevalent with the homespun, craftsman, and DIY movements. Lace is feminine. It’s pretty, and it’s a classic beauty. It mixes well with other patterns and styles, and it’s a sophisticated detail to which females are often drawn.

Colors and patterns:

In fashion, vivid colors are becoming more and more popular. Using leather and various other “tough” fabrics are also big. These are often used as accents or in classic pieces such as a jacket or boots. Floral prints are on the rise. These can be bright and bold with the vivid type colors, and run the gamut to the other extreme of pastel and vintage-esque. Ikat patterns are huge and mesh well with a vast array of styles. Look for these concepts to trickle down into the home as well.

Emerging popular home ideas are both modern and vintage-inspired. This might seem like two very different concepts, and they are. But despite their differences, they are also being used together to create an eclectic look. The modern scheme often uses monochromatic colors and utilizes storage in modern ways. The vintage scheme is full of old things being repurposed. Repurposing is huge and will continue to grow in both fashion and home décor. It saves money, it’s green, and it provides interesting, one-of-a-kind pieces.