
Tuftex: Creating Innovative Flooring for America's Homes
About Tuftex of California |
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Color Logic... That's what we call the approach we've taken to develop the color lines for our product introductions. Over the past twelve to twenty-four months, we've been studying the impact that hard surface flooring (now approaching more than 50% of the market in the Western United States) is having on carpet color. Residential interior designers tell us they start the flooring selection process with hard surface first. In our primary markets, that usually means ceramic or stone. Then they look for carpet colors that work with and complement the ceramic and stone selections.
As a result, we've redesigned our West Coast color palette with a broader array of mid- and dark-range neutrals, softer sages, and "tinted taupes". |
Tuftex Rug Collection |
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Tuftex Rug Collection offers a unique assortment of area rugs for every room in the house. From nature inspired botanical patterns and clean contemporary stripes to ultra cool shags...the Tuftex Rug Collection provides an endless array of colors,textures,sizes,and shapes. You'll be sure to find a look,color,and size to fit your decor.
Tuftex creates colors, textures, and images that are in harmony with this lifestyle. This lifestyle is the essence of our fashion, the inspiration for our colors. It is the Tuftex style unobtrusive, soft, casual, elegant, and a complement to the scenic beauty of its surroundings.
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American Home Fashions by Tuftex Carpet |
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American Home Fashions by Tuftex utilizes fiber from all of the major suppliers to the industry. Anso CrushResister III TLC, Stainmaster, Wear Dated II and many others. In addition, many of our products are treated with Shaw's patented R2X soil and stain resistance system. Shaw Industries along with each of these world renowned companies warranty their fibers and stain protection. This means the homeowner has both American Home Fashions and the fiber supplier guaranteeing their carpet!
Our Customers have come to expect the finest from Tuftex. Quality, color, style and timeless...we deliver it all! |
Tuftex is color.. style.. fashion. In a word, Lifestyle. |
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Tuftex Rug Collection offers a unique assortment of area rugs for every room in the house. From nature inspired botanical patterns and clean contemporary stripes to ultra cool shags...the Tuftex Rug Collection provides an endless array of colors,textures,sizes,and shapes. You'll be sure to find a look,color,and size to fit your decor.
We've redesigned our West Coast color palette with a broader array of mid- and dark-range neutrals, softer sages, and "tinted taupes". And we've accented the assortment with an occasional burnt sienna and a teddy bear chocolate. Our Color Logic color lines are broader, richer, warmer, and they complement and coordinate beautifully with stone, ceramic and rich wood floors. |
Tuftex is all about color. This year, more than ever, we think you're going to like the choices.
Shaw's success is based on their core values of honesty, integrity, and hard work. From these values, they have embraced a set of principles that they believe in and use to govern their behavior.




